Fit.
It adapts to your body, not the other way around.
AW26 · DROP 00
Start.
Nobody starts out being brave.
We believe that starting is enough — it doesn't have to be perfect.
We all had a first day.
What START means
We all had a first day.
START is that moment when you decide to begin, even when you don't yet feel ready.
It's not a story about doing it perfectly. It's a story about taking the first step: the one that changes the direction of everything that comes after.
This collection was created to accompany you right there. At the beginning, in the movement, and in everything that happens in between.
The campaign
The first move.
Night, first light, and day live within the campaign as a single journey: the moment before, the first movement, and everything that begins to unfold afterwards.
Drop 00 · The collection
Meet the starting line.
Two-tone chocolate, rose brown, mauve, and marshmallow. Technical and comfortable silhouettes designed for movement both during and outside of training.
A collection for hybrid lives: fourteen pieces to start your way and go far beyond the first move.
Shop all Drop 00Designed for everything in between
For the first move — and everything after.
Feel.
Designed to make you feel good inside.
Freedom.
From the first movement to everything that comes after.
The first runway
Our first time.
Our first fashion show couldn't happen within four walls. We went out into nature to present START: a shared, imperfect, and real first day.
Play the story
AW26 · DROP 00
Start.
Nobody starts out being brave.
We believe that starting is enough — it doesn't have to be perfect.
We all had a first day.
What START means
We all had a first day.
START is that moment when you decide to begin, even when you don't yet feel ready.
It's not a story about doing it perfectly. It's a story about taking the first step: the one that changes the direction of everything that comes after.
This collection was created to accompany you right there. At the beginning, in the movement, and in everything that happens in between.
The campaign
The first move.
Night, first light, and day live within the campaign as a single journey: the moment before, the first movement, and everything that begins to unfold afterwards.
Drop 00 · The collection
Meet the starting line.
Two-tone chocolate, rose brown, mauve, and marshmallow. Technical and comfortable silhouettes designed for movement both during and outside of training.
A collection for hybrid lives: pieces to start your way and go far beyond the first move.
Shop all Drop 00Designed for everything in between
For the first move — and everything after.
Fit.
It adapts to your body, not the other way around.
Feel.
Designed to make you feel good inside.
Freedom.
From the first movement to everything that comes after.
The first runway
Our first time.
Our first fashion show couldn't happen within four walls. We went out into nature to present START: a shared, imperfect, and real first day.
Play the story